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Marketing Intelligence Dashboard

Customer Acquisition Cost, LTV Optimization & Marketing Spend Intelligence

Marketing Phase
Pre-Launch Research
Budget: $0 spent

Marketing Economics Model

Customer Value Model

Key Marketing Metrics

Customer Lifetime Value (LTV) $195.13
AOV × Margin × Frequency × Lifespan × Retention
Max Sustainable CAC $65.04
LTV ÷ 3 (conservative 3:1 LTV:CAC ratio)
Break-Even CAC $18.53
First order profit (covers acquisition cost)
Payback Period 2.9 months
Time to recover acquisition investment

Channel CAC Analysis & Projections

Facebook/Meta
Good
Est. CAC: $24.50
CPM: $8.20
CTR: 2.4%
Conversion: 3.8%
Google Ads
Excellent
Est. CAC: $18.75
CPC: $1.25
CTR: 4.2%
Conversion: 6.7%
TikTok Ads
Risky
Est. CAC: $42.80
CPM: $12.50
CTR: 1.8%
Conversion: 2.1%
Influencer
Good
Est. CAC: $28.90
CPM: $4.50
CTR: 3.2%
Conversion: 4.5%

Channel Efficiency vs Volume Potential

Marketing Funnel Analysis

Conversion Funnel (Selected Channel: Google Ads)

Ad Impressions
People who see your ads
10,000
100%
Ad Clicks
CTR: 4.2% (industry avg: 2.8%)
420
4.2%
Landing Page Views
Bounce rate: 45% (need <40%)
231
55%
Add to Cart
Conversion: 18% (good for CPG)
42
18%
Purchase
Checkout conversion: 65%
27
2.7%

Optimization Opportunities

High Bounce Rate (45%)
Landing page not matching ad promise. Test: headline alignment, page load speed, mobile optimization
Impact: Reducing to 35% could increase purchases by 22%
Cart Abandonment (35%)
Test: shipping cost transparency, trust badges, exit-intent popups with discount
Impact: +10% checkout conversion = -15% CAC
Strong CTR Performance
4.2% vs 2.8% industry average. Your ads are compelling - focus budget here vs other channels
Opportunity: Scale spend while maintaining quality
Audience Expansion
Current targeting: eco-conscious moms 25-45. Test: broader age range, male buyers, gift purchasers
Opportunity: 40% larger addressable audience

Budget Allocation & ROI Optimization

Monthly Marketing Budget: $5,000

Google Ads (45%) $2,250
Est. 120 customers/month | CAC: $18.75
Facebook/Meta (35%) $1,750
Est. 71 customers/month | CAC: $24.50
Influencer Marketing (15%) $750
Est. 26 customers/month | CAC: $28.90
Testing Budget (5%) $250
New channel experiments & A/B tests

ROI Projections & Payback

Total Customers/Month 217
Monthly Revenue: $6,185 | CAC Blended: $23.04
Marketing ROI 3.2x
LTV:CAC Ratio: 8.5:1 (Excellent - target >3:1)
Payback Period 2.1 months
Break-even month for average customer acquisition
Scale Ceiling $12K
Monthly budget before CAC increases significantly

Marketing Experiments & A/B Tests

Active & Planned Experiments

Customer Acquisition Scenarios

Growth Scenarios

Conservative Growth
50 customers/month
Focus on Google Ads only, optimize for profitability
Budget: $1,000/month | Break-even: Month 3 | 12-month revenue: $47K
Balanced Growth (Selected)
217 customers/month
Multi-channel approach, balanced risk/reward
Budget: $5,000/month | Break-even: Month 2 | 12-month revenue: $186K
Aggressive Growth
500+ customers/month
Scale fast, accept higher CAC for market share
Budget: $12,000/month | Break-even: Month 4 | 12-month revenue: $428K

12-Month Growth Projection

Next Marketing Actions

Before Launch (Next 30 days)

First 90 Days